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  • 25-05-2022 – 22:55PM

ACRCloud Revolutionizing Copyright Monitoring with Acoustic Fingerprinting Technology

ACRCloud, a leading provider of automated content recognition technology, plays a pivotal role in monitoring copyright usage for major music labels across the globe. While confidentiality agreements prevent disclosing specific partnerships, ACRCloud’s innovative algorithms are widely utilized to track copyrighted content on platforms like YouTube, TikTok, and various broadcasting channels, ensuring fair royalty distribution for rights holders.

How ACRCloud Supports Copyright Monitoring

Music publishers and record labels rely on ACRCloud to identify and manage their intellectual property. By leveraging audio fingerprinting, the technology enables stakeholders to monitor music usage across diverse media, including:

  • Radio and TV programs
  • User-generated content (UGC) on platforms such as YouTube and TikTok
  • Broadcasting services for compliance tracking
Broadcasters and UGC platforms also use this technology proactively to ensure compliance with copyright laws, mitigating the risk of infringement penalties.

Challenges in the Short-Video Industry

In the rapidly growing short-video market, copyright management is increasingly complex. Large music labels typically demand exorbitant flat fees from UGC platforms, often far exceeding actual usage costs. To address this challenge, major short-video platforms in China have adopted ACRCloud’s acoustic algorithms to log the songs users incorporate into their videos accurately.

This not only reduces expenses for platforms but also introduces transparency in music usage, benefiting smaller copyright holders and independent labels who often lack the resources to claim royalties effectively.

Making Royalties Transparent and Accessible

ACRCloud's audio fingerprinting technology simplifies royalty reporting for UGC platforms. This ensures: Transparent royalty distribution for rights holders Compliance with copyright regulations, reducing legal risks

  • Accurate tracking of music usage
  • Transparent royalty distribution for rights holders
  • Compliance with copyright regulations, reducing legal risks
For example, platforms like TikTok have faced potential lawsuits over copyright violations. To mitigate such risks, TikTok and its parent company ByteDance are heavily investing in music licensing and exploring artist development to reduce reliance on major labels.

Beyond Copyright Monitoring: Expanding Use Cases

ACRCloud’s acoustic fingerprinting technology isn’t limited to copyright monitoring. It also powers song recognition features in smartphones, similar to Shazam. Major phone manufacturers like Huawei, Xiaomi, and Vivo integrate ACRCloud’s music recognition into their devices, enabling seamless audio identification for users.

Tony Li, co-founder of ACRCloud, has deep expertise in audio technology. Before founding ACRCloud, he worked with Shazam, helping the company expand to China, and contributed to Huawei’s ringtone business in African markets. His extensive experience has shaped ACRCloud into a leader in the audio recognition industry.

A Lean Team with a Big Impact

Despite its global influence, ACRCloud operates with a small team of only 10 employees and has never relied on external funding. This lean structure underscores its focus on innovation and efficiency, making it a trusted partner for music labels, UGC platforms, and broadcasters worldwide.

ACRCloud: Transforming the Future of Music Licensing

By making music usage more transparent and accessible, ACRCloud is redefining how copyright is monitored in a digital-first world. Its advanced fingerprinting technology bridges the gap between content creators, platforms, and rights holders, ensuring a fairer and more efficient royalty ecosystem for all.